Marina Mui

Marina Mui, also known as itsmuimui, began her public activity in 2013 within international communities of alternative models, where she stood out for her tattooed aesthetic and pop-culture inspired style. Since then, she has built a highly recognizable personal brand defined by cosplay, alternative fashion, and artistic photography. By 2015 she strengthened her presence on platforms such as Instagram and Facebook, sharing creative photo sessions that attracted an international audience.

Her career is marked by her ability to maintain a consistent and distinctive style over the years, appealing to those who look for proposals outside conventional standards. She has shared space with fellow alternative creators such as Aninha De Paula and expanded her reach by incorporating music trends in her posts, using songs by artists like Billie Eilish or Bad Bunny. In 2025 she remains one of the most recognized Spanish alternative models in the digital scene, consolidating her position through consistency and an aesthetic that made her a reference in her field.