Yeri Mua

The influential figure known as Yeri Mua, who has also referred to herself on social media as Yeri Cruz Varela or by the nickname «Bratz Jarocha,» catapulted to fame in 2018 thanks to her live streams about makeup and cosmetics, quickly garnering a large audience on platforms like Instagram and Facebook. Her distinctive style and charisma made her one of the most followed Spanish-speaking content creators. In 2023, the influencer, also known by her usernames ‘yerimua,’ pivoted her career by venturing into music with reggaeton and urban hits like «Chupón» and «Línea del perreo.» This success led her to sign with Sony Music Mexico in 2024 for her debut album.

Beyond her role as a content creator and musical artist, Yeri Mua has expanded her personal brand. In 2023, she launched her own cosmetics line in collaboration with Beauty Creations, becoming the first Mexican influencer to do so. She has also participated in various television projects, serving as a host at events such as the 2022 MTV Miaw Awards, as a presenter on «La venganza de los ex VIPs,» and participating in the show «¿Quién es la máscara?» (Who Is the Mask?). Her social media presence is massive, with millions of followers on Facebook and TikTok who consume her content, which ranges from beauty tutorials to updates on her life and musical projects.

Yeri Mua’s love life has been a constant focus of media attention and for her followers. Her relationship with influencer Brian Villegas was one of the most well-known and followed, developing and ending very publicly. After their breakup, she had a brief romance with Aaron Mercury. Later, her relationship with Naim Darrechi also generated controversy and was widely documented on digital platforms, ending in a contentious ending.

One of the romantic dynamics that most captured the interest of her followers was her close friendship with streamer Cry, to the point that the public dubbed them «Crymua,» although both have denied any relationship beyond friendship. In early 2024, Yeri Mua confirmed a relationship with Jey F, which was mired in rumors of infidelity and a breakup, although there have been signs of a possible reconciliation.

More recently, at the end of 2024, she was linked to Luis Yael after being spotted together, although neither confirmed the romance. In 2025, Yeri Mua was seen with Carlos Alberto, sparking further speculation. Throughout her public life, Yeri Mua has been transparent about her perspective on relationships, even mentioning that, based on her experience, she prefers to be involved with married men, arguing that this has brought less intrusion into her life than her past relationships. Her often public and controversial romances continue to be a topic of great interest to her fans and the entertainment media.