Baby Ariel

Baby Ariel, the stage name of Ariel Rebecca Martin, is an American influencer, singer, actress, and content creator who became one of the most recognizable figures to emerge from Musical.ly, the platform that later became part of the TikTok ecosystem. She began her public activity in 2015, when she started posting lip-sync videos and short-form content that quickly connected with an international youth audience. From that early stage, her career expanded to Instagram, YouTube, TikTok, Facebook, X, and her official website, combining digital entertainment, music, acting, and messages of self-acceptance.

She became known for her massive growth on Musical.ly, where her expressive, approachable style and ability to adapt to short-video language positioned her as one of the platform’s most visible creators. In 2017, Time included her among the most influential people on the internet, and Forbes also featured her on its list of top entertainment influencers, milestones that reinforced her move from viral figure to digital personality with reach across media, music, and television. Her public image became associated with creativity, fan connection, and anti-bullying advocacy.

In music, Baby Ariel released songs such as “Aww”, “Perf”, and “Say It”, the latter with Daniel Skye, expanding her profile beyond social content. She also appeared on the cover of Billboard alongside Jacob Sartorius, another name linked to the rise of Musical.ly, and signed with Creative Artists Agency in 2016, an important step in professionalizing her career within entertainment.

As an actress, Baby Ariel appeared in youth and family projects such as Bixler High Private Eye and gained wider visibility on Disney Channel by playing Wynter Barkowitz in Zombies 2. That side of her career strengthened her transition from digital creator to multiplatform artist, able to move between social media, pop music, television, and audiovisual projects aimed at young audiences.