Bad Bunny

Bad Bunny is considered one of the world’s most influential urban artists, a pioneer in bringing reggaeton and Latin trap to a global level. His career began in the mid-2010s when his singles on digital platforms began to go viral, allowing him to quickly collaborate with established figures in the urban genre. Songs like «Soy Peor» marked the beginning of an irreverent, lyrically authentic style with an innovative sound that set him apart from other Latin music artists.

In 2018, he debuted an album that revolutionized the music industry by blending Latin trap, reggaeton, and fusions with Caribbean rhythms. From there, he embarked on a series of record-breaking releases, including landmark productions like YHLQMDLG (2020), El Último Tour del Mundo (2020)—the first Spanish-language album to reach number one on the Billboard 200—and Un Verano Sin Ti (2022), considered a global cultural phenomenon and one of the most-streamed albums in Spotify history.

Beyond the numbers, Bad Bunny has starred in iconic moments both in and out of music: from memorable performances at the Grammy Awards and WWE shows, to his foray into acting with Hollywood series and films. He has also collaborated with world-class artists such as Drake, Cardi B, Rosalía, J Balvin, Daddy Yankee, Arcángel, and Jennifer Lopez, establishing himself as a figure of massive reach that transcends borders and genres.

His impact is not limited to the musical realm: he has broken paradigms in fashion and pop culture by challenging gender stereotypes with his visual style and inclusive discourse. With each production, concert, and public appearance, Bad Bunny reinforces his image as a generational icon who changed the perception of Latin urban music and led it to conquer international stages never before reached by Spanish-language reggaeton and trap.