SouClara

SouClara, also known as Clara Gaertner, began her public activity around 2021, when consistent traces of her work started to appear across social platforms alongside early short videos that positioned her as a digital creator. Her “ruiva” identity—red-haired aesthetics as a personal brand—took shape through TikTok and YouTube short-form content, blending lip-syncs, dance snippets, and everyday lifestyle moments in a friendly tone. She became known for lifestyle and fashion content—including try-on videos of popular brands—plus vlogs and Q&A pieces, building recognition primarily via TikTok, her YouTube channel, and posts on X.

From 2020–2021 onward her output became more regular, and she has remained active through 2025 on TikTok, YouTube, and X, spanning vlogs and Shorts. Part of her reach has been amplified by Brazilian pop/sertanejo trends: in short clips she has used audios like “Sonho de Amor (Ao Vivo)” by Zezé Di Camargo & Luciano and “Vacilão” by Zé Felipe with Wesley Safadão and Igow, indirectly linking her to these artists and to the cultural conversations around those tracks. With no widely documented formal collaborations, her growth is better explained by consistency, a clear aesthetic, and strategic use of viral audios tailored for vertical feeds.

In 2025 she continues posting everyday humor, fashion and style pieces, keeping the “ruiva” visual signature while alternating short posts with longer YouTube videos. Her community responds to that mix of closeness and neat visuals, with frequent nods to current music trends designed for short-video formats.