Mariana Ayala, widely known by her stage name Marianay, rose as a public figure from 2019, when she began posting consistently on TikTok and shaping a recognizable short-form identity. Her visibility grew through lip-sync and dance videos built around trending sounds, backed by a strong aesthetic and a direct, expressive performance style. Over time, that formula became her signature and expanded into fashion and everyday lifestyle content.

The core driver behind her reach is how she blends rhythm, charisma, and repeatable formats made for fast scrolling: simple choreographies, quick reactions, and short scenes designed to land instantly. By 2025, her online presence is commonly tied to over 12 million followers on TikTok and an Instagram audience hovering around one million, pointing to a large and steady fan base. In parallel, she has strengthened her music side by promoting her track “SOLA”, weaving it into her cross-platform narrative.

When it comes to links with other creators, one of the most noted interactions is her duet with TikTok creator Helian Evans in January 2021, reflecting the kind of collaborations that amplify exposure in creator culture. She has also been connected to trend-driven “battle” and comparison formats featuring Iamferv, a popular style that merges audiences around viral clips. In addition, she has been seen tied through mentions and shared content to Heidi Ayala, reinforcing the close, familiar circle around her brand.