Chely Schneider is a Venezuela-born content creator based in Chile, best known for her activity on TikTok and Instagram. Her public presence on social media can be traced back to at least 2021, with Instagram posts dated that year and the start of her growth phase on TikTok around the same period. Since then, she has built a personal brand around beauty-focused content, camera presence, and self-esteem messaging, while also leaning into humor and fast-moving platform trends.

She became widely known through the virality of her short TikTok videos, mixing lip-syncs, dance clips, and talking formats that repeatedly touch on confidence, self-love, and aesthetics. In 2025, multiple Chilean media outlets and public profiles describe her as an influencer with more than 7 million TikTok followers, a scale that helps explain her strong reach and how quickly her clips travel beyond her core audience. That visibility has also supported a shift toward more fashion-led content and “social media reality” storytelling, where challenges, routines, and personal milestones become part of the narrative.

Alongside her day-to-day content, she has been linked to major public circuits in Chile: she was listed as an influencer participant in Teletón’s 2024 tour activities, and within that same tour calendar she shared the broader lineup and schedule with TV figures such as Martín Cárcamo and Diana Bolocco, as well as artists featured on different dates. She has also posted content connected to pageants and runway-style projects, including material where she presents herself representing Arica in that context, reinforcing her positioning as a lifestyle influencer with a strong visual focus.