Amanda Elise Lee, known professionally as Amanda Lee, began her public activity around 2014, when her early workout routines and fitness photography started gaining traction on Instagram. During this period she shared exercises focused on glutes, legs and core, always presented with a polished visual style that quickly positioned her among the emerging global fitness influencers. Her growth accelerated as several posts went viral thanks to her consistent aesthetic, simple exercise explanations and regular uploads, which helped her build an international audience.

Between 2015 and 2017, some of her workout clips reached wide circulation after being paired with trending music widely used across social media. One of her most-shared routines featured an audio associated with Doja Cat, frequently used in fitness reels, while others incorporated music by The Weeknd, aligning her content with dance and workout trends that dominated the platform at the time. These were not personal collaborations, but verifiable associations within the trend-driven digital environment. Over time she expanded into training programs, lifestyle fitness photography and partnerships with sports brands.