Mars Aguirre

Mars Aguirre, widely known as “La Mars,” entered the public conversation in 2017 after releasing a video announcing she would drop out of high school and questioning the education system. That piece spread across news shows, entertainment programs, and social platforms, sparking her first media appearances and defining her early identity as an internet figure. Since then, she has remained active on Instagram, TikTok, YouTube, and X, using a direct tone that blends commentary, entertainment, and cultural topics without relying on sensational formats.

After that breakthrough, she steered her content toward chess and ideas-driven pieces, posting annotated games, beginner lessons, and reflections tied to reading and writing. On her channel she describes herself as someone who “plays chess and studies literature,” and on her profile she has shared that she completed narrative training and is working on her first novel. The mix of game analysis, short-form dynamics, and steady publishing helped her build an audience interested in accessible learning and conversations linking digital culture with intellectual habits.

Her public ties include games and videos with FIDE Master Manuel Morsa—collaborations that brought chess to broader, non-specialist audiences—and an interview with journalist Adela Micha, where she discussed the surge of attention following her viral video and the debate it triggered. These connections situate her path within a verifiable network of creators and media she has interacted with, without leaning on fleeting controversies.