Alla Bruletova

Alla Bruletova is a Russian model and digital creator based in London whose public activity dates back to around 2015, when her first fashion- and lifestyle-driven Instagram posts began to appear. From that early visual diary she built a consistent aesthetic of studio lighting, street-style looks and short transitions, blending runway poise with platform-native storytelling. Her identity as a model took shape through polished imagery, tight framing and an emphasis on texture, which helped her move from the Russian-speaking creator scene into broader international circuits.

Her breakout moment came in July 2023 with an ASMR-styled video featuring a Bentley, produced for the Jet Car dealership. The clip—whispers into the mic, close-ups, and tactile details like zippers—went viral, spawning parodies and remixes across countries and cementing the “Bentley Girl” moniker. That shift opened a narrative lane where luxury automotive cues, light humor and fashion merged, placing her at a crossover between fashion culture and the sensory formats that dominate mobile viewing.

Beyond her feed, she has visible ties to other public figures. She appeared in a fashion story shot by photographer Jacques Burga for Crash magazine, expanding her editorial footprint beyond socials. She has also shown public interactions with model Polina Malinovskaya—tags in posts and stories—that link her to a global creator network. In parallel, she pushed a clothing label called LookForever, conceived to translate her styling approach into capsule collections and targeted drops.

Over time, the Bentley clip became a case study in how minimal, sound-driven storytelling can turn a specific brief into a cultural moment, and how a niche creator can step into editorial fashion without shedding internet-native codes. Her body of work spans photoshoots, collaborations with international teams and pieces that balance self-expression and trend, keeping a signature that mixes studio polish, pop references and an intuitive read of what thrives in vertical scroll.