Mikayla Nogueira

Mikayla Nogueira is an American influencer, makeup artist, and entrepreneur known for her beauty tutorials, makeup reviews, and transformation videos on TikTok. Her straightforward style, distinctive Massachusetts accent, and close connection with her audience made her one of the most popular beauty creators on the internet.

Before gaining widespread fame, she worked as a beauty advisor at Ulta Beauty and studied communication at Bryant University. She started posting content on TikTok in March 2020, at the beginning of the pandemic, and her makeup videos quickly gained millions of views. Her growth accelerated thanks to tutorials, honest reviews, and content focused on personal transformation through makeup.

In her family life, she is the daughter of Patrice Nogueira and Michael Nogueira and grew up in Massachusetts in a family of Portuguese descent. In 2023, she married Cody Hawken in Rhode Island, although in 2026 she publicly announced that they had both decided to divorce. Her personal life has been part of her public presence, though she has also kept certain aspects private outside of her platforms.

Throughout her career, she has worked with beauty brands and collaborated with figures and initiatives within the cosmetics industry. She has also been professionally associated with companies such as Ulta Beauty, Glow Recipe, L'Oréal Paris, and her own brand POV Beauty, a project that strengthened her position as an entrepreneur in the digital beauty market.

Besides her influence on social media, she has been at the center of public conversations about authenticity, sponsored reviews, and transparency in beauty content. Her ability to turn makeup recommendations into viral trends established her as one of the most influential personalities in the beauty sector in the United States.